Bushnell

OVERVIEW

Bushnell was founded after the Second World War in an occupied Japan by David P. Bushnell. Now headquartered in Overland Park, Kansas, Bushnell boasts the largest market share in all sports optics categories. Along with it’s high quality optical equipment they also sell eyewear under the brands Bollé, H2O Optix, and Serengeti. Bushnell also owns the rights to the Tasco brand and has made binoculars for Bausch & Lomb. Although Bushnell took over the Bausch & Lomb binocular line, they no longer make this brand — but they do honor any outstanding warranty on Bausch & Lomb binoculars.

With over 50 years experience, Bushnell is the most recognized name in sports optics in the world. Their products have won numerous awards for their quality and innovation in the field and their extensive line of products dwarfs many of their competitors. Bushnell continues to create cutting edge products for all outdoor activities and this is true across all their products from their value priced ranges up to their highest end models.

The line of binoculars from Bushnell is immense, covering nearly every use you can think of for binoculars. With over 100 different models in 21 different ranges, Bushnell binoculars provides one of the widest variety of field glasses available on the market today. All models are backed with Bushnell’s expertise and the very latest in optical technology. Bushnell’s legendary quality, precision, and durability makes them a popular choice among first timers and serious adventurers.

AVAILABLE BINOCULARS SERIES

Elite Binoculars

Bushnell Elite binoculars are elite in that they offer two of Bushnell’s exclusive features. First, XTR technology provides maximum light transmission and optimal brightness, making the binoculars a good choice in low-light conditions. Also, they use the company’s Advanced Fusion Hybrid Lens system, which delivers an astounding light transmission rate of 99.7 percent, as well as edge-to-edge clarity and contrast usually only offered by more expensive optics. The Elite series offers high quality at affordable prices.

The Elite series are one hundred percent waterproof , fog proof, and dust proof, and also have a Rainguard water-repellent lens coating. They’re built from lightweight magnesium with a rubber-armored coating and a scratch-resistant powder coat. The BAK-4 roof prisms and lenses are multi-coated for optimal light transmission, and crisp, clear images. Their long eye relief and twist-up eyecups make for comfortable viewing, even over long periods. Elite binoculars come with a custom-molded case and comfort neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

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Excursion EX Binoculars

Bushnell Excursion EX binoculars are made for hunters. The first indication is that some models in the series are available in both black and camouflage pattern exteriors. They offer the widest field of view in their class, and are lightweight yet durable, with rubber armoring for extra protection, comfort, and a sure grip. The Soft-Touch thumb grip also adds to the comfortable grip.

The Excursion EX series of binoculars contains BAK-4 prisms with phase coating which increases light transmission to optimal levels. The lenses are also multi-coated to improve image clarity and sharpness. Colors are accurately interpreted by the high quality optics as well. Twist-up eyecups offer comfort to viewers, even those who wear eyeglasses. Excursion EX binoculars come with a custom-molded case, objective and optical lens covers, quick attach/detach neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

H2O Binoculars

Bushnell H2O binoculars, as their name suggests, are made for water. Thanks to nitrogen-purging, and O-ring seals, they are one hundred percent waterproof, fog proof, and dust proof. This makes them ideal for activities on the water, whether it’s boating, kayaking, snowmobiling, shorebird watching, or simply hiking in the rain. Their non-slip rubber armoring provides comfort and a sure grip, even when wet.

The H2O series contains coated BAK-4 prisms for superior light transmission, as well as multi-coated lenses that provide bright, clear images, regardless of distance. A large center focus knob allows for easy and precise adjusting. Long eye relief and twist-up eyecups make for comfortable viewing, even over long periods, and even if you wear eyeglasses. Most H2O binocular models come with a carrying case, lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

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Legacy Waterproof Binoculars

Bushnell Legacy Waterproof binoculars are made for use on the water. They are one hundred percent waterproof, fog proof, and dust proof because of nitrogen-purging, and their O-ring seals. They’re ideal for water-related activities such as boating or kayaking, and also do well in snowy environments. They’re also good for birdwatching along the shore, or just camping or hiking in the rain. Their non-slip rubber armoring provides comfort and sure gripping, which is especially important in wet weather.

The Legacy Waterproof series contains coated BAK-4 prisms which are phase coated for exceptional light transmission. The lenses are multi-coated to provide clear, bright images. The large center focus knob is easy to adjust, making precision focusing easy as well. Long eye relief and twist-up eyecups offer comfort for long term viewing, and even for eyeglass wearers. Most Legacy Waterproof binocular models come with a soft case, objective and optical lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

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Legend Series Binoculars

Bushnell Legend series binoculars offers compact models for those who prefer traditional porro-prism binoculars. In addition to being one hundred percent waterproof and fog proof, they also feature Rainguard water-repellant technology that keeps lenses clear of moisture, and helps maintain clear viewing no matter the weather conditions.

The Legend series of binoculars contains BAK-4 porro prisms which transmit ideal light levels for bright images. Multi-coated lenses offer crisp, sharp images, regardless of distance. Rubber armoring on the housing not only protects the binoculars from damage, but offers a sure grip, even in wet weather conditions. Pop-up eyecups offer comfortable viewing, even for eyeglass wearers. Most Legend binocular models come with a carrying case, objective lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

Marine Series Binoculars

Bushnell Marine binoculars, as their name suggests, are made to be used on the water. They are completely waterproof because of dry nitrogen-charged barrels, and O-ring seals, which also make the binoculars fog proof and dust proof, inside and out. Rubber armoring protects the exterior, and also makes for easy gripping, even in wet weather conditions. In addition, at least one models comes with a compass and rangefinder, both of which can be useful for navigation on the water. The compass is illuminated so it’s visible, even in low-light conditions.

The Marine series of binoculars contain BAK-4, phase-coated prisms, which transmit high levels of light, creating bright, clear images. The lenses are multi-coated for sharp, clear images, and true color interpretation. Not only are these binoculars waterproof, they are hermetically sealed, which makes then sink-proof—they float for easy retrieval. Most Marine binocular models come with a soft case, objective and optical lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

Natureview Binoculars

Bushnell NatureView binoculars are perfect for outdoor enthusiasts, especially those who enjoy observing wildlife. They offer superior views and high-tech features at very affordable prices, yet don’t compromise any of the quality found in other, more expensive binocular brands. Note that while they’re good for outdoor activities, not all the models in the series are waterproof, and would require protection from the elements.

BAK-4 prisms give the NatureView series of binoculars an exceptional level of light transmission, creating bright images. Multi-coated lenses contribute clear, crisp images to the viewing experience. A textured focus knob makes adjustments easy and precise. Rugged, non-slip rubber armoring protects the exterior while providing a sure grip. Most NatureView binocular models come with a soft case, objective and optical lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

Permafocus Binoculars

Bushnell Permafocus binoculars make viewing sporting events or wildlife easy by doing away with the need to manually focus. No matter how far away the action is, or how fast it’s moving, the binoculars are ready to instantly offer clear images. Note that this feature works best for distance viewing, and that the close-focus distance is subjective, based on the individual viewer’s eyesight.

The Permafocus series of binoculars contains fully coated optics, including the prisms and lenses, for superior light transmission, and bright, clear images. Non-slip, rubber armoring on the exterior protects the binoculars from bumps and scrapes while also offering a comfortable grip. Most Permafocus binocular models come with a carrying case, objective and optical lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

Powerview Binoculars

Bushnell Powerview series of binoculars offers a wide range of optics and features. The series is split first into roof prism and porro prism models. Some models are compact, while others are full size. Wide angle and zoom varieties are also available. Most models come in black, but a few have a camouflage patterned exterior, ideal for hunting, or for staying hidden while birdwatching. It’s the most comprehensive series in the Bushnell line, offering something for every activity or viewing need.

All the models in the Powerview series have multi-coated lenses to offer clear, sharp images, and many also have coated prisms for optimal light transmission and high levels of brightness. Many models feature contemporary styling, while others are very simple in design, focusing instead on function. Most Powerview binocular models come with a carrying case, objective and optical lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

StableView Binoculars

Bushnell Stableview binoculars offer the high-tech performance of image stabilization without the high price tag of other binocular brands. They stabilize up to three degrees of movement, compensating for vibrations, hand tremors, and other movements that can detract from viewing. The fact that they’re waterproof and fog proof, combined with their image stabilization, make them ideal for boating and other on-the-water activities.

The Stableview binocular series contains PC-3 phase-coated BAK-4 prisms, which offer a high level of light transmission, and bright images even in low-light conditions. The multi-coated also provide crisp, sharp images. Stableview binoculars come with a molded carrying case, optical lens covers, and a neckstrap. Bushnell Stableview binoculars are covered by a two-year limited warranty.

Trophy Binoculars

Bushnell Trophy binoculars are tough, durable, and dependable. They’re ideal for hunting, but can also be used for any other activities such as sporting events, hiking, camping, and birdwatching. Some models are available with a camouflage-patterned exterior that is helpful in avoiding spooking animals. Dura-Grip rubber coating on the housing, and soft touch thumbgrips make them comfortable for long-term viewing as well.

The Trophy series of binoculars is one hundred percent waterproof and fog proof thanks to nitrogen purging and O-ring seals. The objective lenses are protected by flip covers. Multi-coated BAK-4 prisms and lenses work together to provide bright, sharp images with true color interpretation. Most Trophy binocular models come with a carrying case, objective and optical lens covers, and a neckstrap. All Bushnell binoculars are covered by a limited lifetime warranty.

RANGES

Bushnell’s massive selection of binoculars fall into many ranges. At the high end are the Elite, Elite E2, and Infinity ranges which offer superior performance and durability. For rugged outdoor adventure, the Legend range of roof and porro prism binoculars feature all weather protection. The Image View and Instant Replay lines offer built-in cameras for digital imaging. Nature and outdoor sport lovers have a wealth of choice across the Excursion, Excursion EX, Trophy, and Legacy ranges. Bushnell also has a range of marine binoculars, compact travel binoculars, wide angle binoculars, value-priced binoculars, and many more to suit you needs.

MAGNIFICATION

The magnification available on Bushnell binoculars ranges from 7X to 16X across all their product lines. Along with these fixed magnifications they offer a couple of different low magnification models at 4X that offer an extremely wide field of view. Bushnell also has a number of zoom binoculars with the following magnification ranges 7-15X, 7-21X, 8-16X, 10-22X, 8-20X and 10-30X.

OBJECTIVE LENS

Bushnell has a great variety of objective lens sizes across the whole of their product line-up starting at 21mm and going up to 50mm.

FIELD OF VIEW (F.O.V.)

The narrowest field of view you will find on Bushnell binoculars is 100 ft. at 1000 yd. This is at 30X on the 10-30X25 Powerview Porro Prism zoom binocular. The widest field of view available is on the 4X21 Xtra-Wide binocular designed for sports watching. This has a field of view of 900 ft. at 1000 yd.

PRODUCT OFFERING

Bushnell offers a wide range of choices in their binocular line-up. From full size field glasses to compact travel binoculars, Bushnell offers something for everyone. They have all weather models with special rain proof coatings on the lenses, Marine models that will float if dropped in water, and lots of other models designed for outdoor pursuits. All Bushnell binoculars have high quality optics that deliver sharp clear images.

In addition to Bushnell’s stellar line-up of binoculars they also manufacture lines of rifle scopes, spotting scopes, laser range finders for sporting and golf, GPS units, trail cameras, and a host of other products and accessories.

PRICE RANGE

The listed prices for Bushnell binoculars start at $22.95 on the value end and ranges up to $1,259.95 at the high performance end.

WARRANTY

The majority of Bushnell binoculars carry a limited lifetime warranty. Bushnell will guarantee the product to be free of defects in material and workmanship for the lifetime of the product. The few exceptions to this warranty are the NextView binoculars, with a one year warranty, and the Falcon binoculars, which carry a two year warranty. For warranties outside the U.S. and Canada, you must contact your local dealer for information.

Although Bushnell no longer manufactures Bausch & Lomb binoculars, they do honor any warranty outstanding on that line of products.

POPULAR BUSHNELL BINOCULARS

One of the top selling Bushnell binoculars is 12X50 PermaFocus Focus-Free Wide-Angle Binocular. This model features a great field of view at 12X magnification and does not require focusing making it perfect for sporting events. This great value model has a non-slip rubber armored body and great coated optics which allow for a clear, sharp image. Also perfect for nature and birdwatching, this model is a great entry level binocular with a list price of $88.95.